Practices on e-commerce webinar

TrainForTrade Case Studies in South-East Asia

26 June 2020 at 10 a.m. CEST

e-commerce flyer

Webinar recording

On Friday, June 26, 2020 10:00 am, Europe Summer Time (Amsterdam, GMT+02:00)
(4 pm in Manila) and (3 pm in Jakarta)
Access to the video file for Indonesia:Webinar video 164 Mb
Name Biography PDF
Walace ChengWallace Shuaihua Cheng Dr Wallace Shuaihua Cheng is currently a senior economist and strategic partnership officer at the UN World Food Programme, responsible for digital transformation and food security. Previously, he had extensive professional experiences on trade, eCommerce and innovation at UNCTAD, ITC, German Development Institute and Shanghai Development Research Centre. He is also Agenda Contributor to the World Economic Forum since 2015. Dr Cheng was educated at Fudan University in China and Oxford University in UK. Presentation of the publication
Mary Rose Contreras (Lot)Mary Rose Contreras (Lot) Deputy Director, Payment System Oversight Department, Bangko Sentral ng Pilipinas (BSP)

Lot Contreras is a highly qualified and experienced audit and risk professional engaged as a central banker for over 15 years. She was the former Head of Internal Audit and Risk Management of a financial and payments institution in Australia. At present, Lot leads the Payments Oversight and Licensing Group of the BSP Payment System Oversight Department.
She represents the Philippine central bank as resource person in trainings and conferences sponsored by both local and international organizations and has done media interviews to promote its National Retail Payment System.
Lot holds a Master’s Degree in Business Administration (MBA) with High Distinction and Bachelor level qualifications in Accountancy and Business Administration. She is a Certified Information Systems Auditor (CISA), ITIL and PRINCE2 Practitioner.

Role in developing epayments
Yoga Sangkan PrasetyaYoga Sangkan Prasetya Mr. Yoga is one of the officers in the Centre for International Affairs, Ministry of Communications and Informatics, Indonesia. His job is mainly to take care of Indonesia’s interest in multilateral trade and investment organizations and agreements. He took part in the completion of Indonesia – EFTA Comprehensive Economic Partnership Agreement, and he’s currently taking care of ICT related matters, in Indonesia – EU Comprehensive Economic Partnership Agreement, and in several Committees in WTO. Compatibility Mode
Mark AssafMark Assaf Mr. Mark Assaf is the Chief of the Human Resources Development Section–TrainForTrade at the United Nations Conference on Trade and Development (UNCTAD) in Geneva, Switzerland. He holds an Advanced Degree in Economics from the Free University of Brussels (Belgium).

Early in his career he built experience in commercial management and trade in Europe and in Africa for the multinational BIA Group. He joined the UN 20 years ago covering the West and Central Africa region based in the Port of Cotonou (Benin). He later moved to Geneva headquarters and became responsible for the renowned TrainForTrade Port Management programme covering 4 linguistics networks and 60 countries throughout Asia, Africa, Europe, Latin America and the Caribbean with the goal to support efficient and competitive port services. He also oversees major technical assistance projects in the field of international trade statistics and eCommerce to support sustainable economic development.

Mr. Assaf believes in building sustainable networks of knowledge to enhance national ownership and international cooperation as per SDG 17. He is a strong promoter of digital solutions and innovative thinking to enhance capacities of international trade players. He dedicates his efforts to support development-oriented trade policy to reduce poverty and to promote transparency and good practices within UN member states.

Presentation of the publicationAction plan
Dominique ChantrelDominique Chantrel Mr. Chantrel is a Programme Manager, HRD/TrainForTrade Section, of KDB/DTL/UNCTAD. M. Chantrel holds an advanced degree in computer sciences, with an emphasis on distance learning and artificial intelligence from the University of Maine, France. After spending two years teaching digital electronics and computer maintenance in high school in Cote-d’Ivoire, he became network administrator and on-line course developer of the five-countries through African Distance Learning Network (RESAFAD). He joined UNCTAD in 1999, where he developed the UNCTAD distance learning strategy, and implemented technical assistance, knowledge development and distance learning activities in many developing countries, specially the least developed in Africa, Asia, Caribbean and Latin America. He managed this project: Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda.

Keywords: E-learning, Moodle platform, online education, Project Management, Knowledge development, Technical Assistance

Based on lessons learned, UNCTAD offers seven recommendations to boost e-commerce readiness in the region:

  1. Holistic approach: Harnessing the potential of the digital economy requires inter-ministerial coordination and collaboration between the public and private sectors.
  2. Internet access: The digital economy can’t takeoff unless the majority of the population has access to affordable and reliable internet services.
  3. Trade infrastructure: Products may be sold online but they have to be delivered offline. A successful digital economy requires efficient trade procedures and logistics infrastructure.
  4. Mobile payments: A mobile phone is a gateway to the internet but also a tool for cashless payments. Governments must improve digital financial literacy among the population.
  5. Update legal frameworks: E-commerce requires updated laws and regulations related to e-transactions, consumer and date protection, intellectual property and cybercrime, among others.
  6. Capacity-building: There is a significant need to build relevant skills among the population, businesses and government agencies to enable active participation in the digital economy.
  7. Innovation: New solutions are needed to improve access to financing, especially for medium-sized and small businesses, which are the backbone of local economies and thus must also make the switch to digital.

Role of the central bank in developing the e-payment system (case study 5)

Mary Rose A. Contreras, Deputy Director, Payment System Oversight Department, Bangko Sentral ng Pilipinas

It is not because people do not have a traditional bank account that they could not participate to eBusiness or eTransaction. The National Bank have a key role in the system to include citizen.

  1. Nbank should put in place of facilitate a National Policy and regulatory framework in cooperation with national stakeholders for the benefit of all citizen.
  2. Nbank should work with industry for National interoperability ePayment.
  3. Nbank should guaranty safe, efficient and reliable ePayment
  4. Nbank should controle and garanty cheaper payment facilities

More about BSP in Philippines:

Presentation during the Webinar Webinar_BSP’s role in developing e-payments (PDF)

UNCTAD news on this case:

Role of Government in addressing logistic challenges in the e-commerce boom (case study 4)

Yoga Sangkan Prasetya, Centre for International Affairs, Ministry of Communications and Informatics, Indonesia

Key words: Logistics challenges, last mile,

This case study can be helpful and applicable in other Asian countries but also in Africa and in Latin America at national and regional level. For Carribean and Pacific islands, reducing cost of logistics at regional level will also be of high interest. Public and private operators have to work together for the benefit of the final client.

  1. Gov should help to setup distribution centers and provincial centers has hub to help distribution of all national/international business to facilitate distribution in remote area for all goods and reduce the cost of the last mile.
  2. Facilitate the use of smart logistics tracking to improve transparency to client

Presentation during the Webinar: Compatibility Mode by Yoga(PDF)

Finding the right marketplace (case study 7)

Ida Shafira Anoar Ibrahim, Business Owner, Malaysia

Key words: Women entrepreneur, startup, small business, marketplace

  1. For SMEs and single business owner, marketplaces help to be seen, and solve many issues for newcomers
  2. Knowledge and skills to go online is difficult for small business, marketplace give support and help to grow business
  3. One marketplace is not enough, if you want to target international, you should study with marketplace is used in your targeted client in order to identify and optimize the best marketplace for a particular business.

Executive summary

Digital marketplaces could drive sustainable and inclusive growth across South-East Asia, with e-commerce likely to grow to US$88 billion by 2025. Benefits will include opening of markets to facilitate sales and consumption, upgrading of traditional manufacturing and services, and development of new industries for business opportunities.
While some countries have made significant inroads into e-commerce, the majority of developing countries are still trailing behind due to two categories of challenges. First, developing countries need to tackle obstacles to e-commerce, such as lack of access to information and communications technology (ICT) infrastructure, shortage of skills, and weak legal frameworks. Second, the current market concentration and competition frameworks are skewed against latecomers and smaller players, in particular those from less developed countries.
Against this backdrop, UNCTAD has over the past two decades focused its work on the development implications of e-commerce and digitalization. UNCTAD provides leading-edge research and analysis, technical cooperation, and global platforms for multi-stakeholder policy dialogues in a holistic and integrated approach. It publishes flagship reports on digital economy (the Digital Economy Report), coordinates the multi-agency eTrade for all initiative, conducts eTrade readiness assessment, and convenes the influential multi-stakeholder
E-commerce Week.
As part of its holistic methodology, UNCTAD underscores the importance of mutual learning between countries and at regional levels in the areas of e-commerce and digital economy. In this context, the UNCTAD TrainForTrade programme launched a project in 2018 on “Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda” under the United Nations eleventh tranche of the Development Account. Two hundred and sixty candidates from the public and private sectors from South-East Asia have successfully participated in this training project that encompasses six in-depth online training modules on e-commerce and e-business fundamentals, e-government, payment, transportation and logistics, digital marketing, and marketplaces, as well as a face-to-face workshop in the region.
It is hoped that the project’s goal of sharing experiences, knowledge and expertise among participants and delegates has been achieved. This report explores in its first chapter a history of the project. The second chapter gives an overview of the e-commerce situation in the region. The third chapter presents the selection of eight case studies prepared by the project’s participants, covering e-government, e-payment, transportation and logistics, marketplaces and digital marketing. These case studies provide succinct examples of good practices as well as policy recommendations for further development of e-commerce. The fourth chapter concludes the publication with a list of recommendations.
Participants in this project highlighted that the classic policy issues are still to be addressed.
The first approach identified to address these issues is to consistently and strategically invest in physical infrastructures, from roads and railways, to waterways and air transportation, in particular in remote and less-developed regions. The second is to increase the ease of doing business by cutting red tape, reducing unnecessary taxes and fees, and providing more support to empower micro, small and medium-sized enterprises (MSMEs). The third is to level the playing field between big and small companies, through more transparent government procurement policies, and more robust antitrust policies to allow more competitors in the markets.

Link to the full publication: UNCTAD_DTL_KDB_2019_2


UNCTAD/TrainForTrade has over the past two decades focused its work on the development implications of e-commerce and digitalization. UNCTAD provides leading-edge research and analysis, training and technical cooperation.

In responding to the demand from South-East Asia countries, UNCTAD/TrainForTrade team has implemented an innovative, well-targeted e-commerce training project, which is called “Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda”. 260 candidates from the public and private sectors from the region have successfully participated in this project that encompasses six in-depth online training modules on e-commerce and e-business fundamentals, e-government, payment, transportation and logistics, digital marketing, and marketplaces, as well as a face-to-face workshop in the region and policy analysis recommendations with practical national cases.

Skills development in e-commerce has become more important than ever before because it is a key to accelerating economic transformation, job creation and sustainable development. As shown in many countries’ efforts to fight against the Covid-19 pandemic, e-commerce has played a crucial role in meeting people’s essential needs.

TrainForTrade knowledge and skills development platform at the UNCTAD remains committed to  providing efficient and practical proposals for governments and private sectors in the areas of e-commerce and digital economy, to set up enabling policies, exchange best practices, and improve economic and human development performance in a sustainable fashion.