Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda


Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda

Dev Acc deliveries 2020

UNCTAD project in collaboration with UNCITRAL and UNESCAP  with special partners World Bank, WEF, and NGOs with a focus on Indonesia, the Philippines and Singapore.

Project Code: 1819N, Tranche 11



  • Invitation of relevant stakeholders in “one venue”
  • Development of the blended learning courses on Digital Identity for Trade and Development
  • Update and adaptation to the region of the blended learning course on e-commerce best practices
  • on-line workshop on e-commerce best practice


  • On-line workshop on Digital Identity for Trade and Development
  • E-commerce Best Practice follow-up workshop
  • Digital Identity for Trade and Development follow-up workshop


  • Produce publication on e-commerce best practices
  • Produce publication on Digital Identity for Trade and Development
  • Webinar for the launch of the publication


  • On-line workshop on e-commerce best practices
  • On-line workshop on Digital Identity for Trade and Development
  • Restitution workshop of the case studies: Semester 1
  • End of the project: December 2021

Course on Best practices

Best Practices-Ecommerce


  • To increase knowledge on the practical e-commerce best practices to address the challenges outlined in the roadmap
  • To translate the international best practices in e-commerce into a national policy and to adapt them to the national and regional framework
  • To build up SMEs expertise in the field of best practices for e-commerce and to increase their participation in the digital economy


Target Population:

  • Ministries in charge of e‐commerce, Telecommunication/ICT, Trade, Revenue/ Tax/Finance authorities
  • Business wo/men involved in e-commerce
  • NGOs, banks and service providers who want to improve and develop their business in  e‐commerce



  1. Electronic commerce & e-business fundamentals
  2. e-Government
  3. Regulatory framework
  4. ICT tools
  5. Payment
  6. Logistics
  7. Marketing
  8. The way forward


Philippines.workshop.2019 Workshop.Philippines.2019
Mary Rose A. Conreras, Bank Central Philippines

Ms. MArie Rose A. Contreras, Deputy Director, Bangko Sentral NG Pilipinas

Philippines Workshop 2019.Lazada
Mr. Inanc Balci CEO and Co-Founder Lazada Philippines
Field visit: Shopee
PHilippines.workshop.south-south exchanges

South-south exchanges

All participants

Course on Digital Identity for Trade and Development

Digital Identity for Trade & Development

A DACUM session on Digital Identity was held on 18th and 19th September in UNCTAD’s HQ. The purpose of this exercise, called Design a Curriculum (DACUM), as part of the TrainForTrade methodology, is to conduct brainstorming with subject matter experts (World Bank, World Economic Forum, the Republic of Estonia, Rajah & Tann Singapore LLP, Access Now, University of Lausanne) in order to define the objectives and contents of the course to be developed, including the training objectives,  identify the target population, describe the value of the training to the participants and design the test for each objective and finally to sequence the course objectives and group them into modules to form the curriculum.



  • Draft policies on digital identity for trade and development
  • Identify limits of data protection and digital identity
  • Define the scope of digital identity governance
  • Evaluate risks and solutions related to digital identity for trade and development


Target Population:

  • Policy makers: Ministry of interior, Ministry of Justice, Ministry of Finance, Financial regulators, Ministry of Trade/Commerce, Ministry of ICT
  • Private sector: Chamber of commerce, Business cluster (ICT, FinTech, etc.…)  
  • The institution in charge of issuing authentications, Postal services, Financial institutions and Telecom companies



  • Fundamental Concepts of Digital Identity
  • Data Protection
  • ID Usage
  • Governance
  • ID Technology Solutions & Risks


Needs Assessment undertaken in 3 countries:


  • Presentation of the project to national stakeholders
  • Identification and meeting with local focal point(s)
  • Research of local best practices to update, improve and tailor-made the course materials
  • Pre-selection of potential participants (but not only in the capital of each country)

Philippines Department of Trade & Industry

Indonesia Ministry of Foreign Affairs

Singapore Ministry of Trade and Industry, with UNESCAP representative

Expected results

  • Organized online deliveries of the course E-commerce Best Practice and the course on Digital Identity for Trade and Development
  • Organized a regional face-to-face workshop for each of the components (e-Commerce Best Practices, Digital Identity for Trade and Development)
    These workshops enabled the selected participants from Indonesia, the Philippines and Singapore to: – Further elaborate on the knowledge acquired from the e-Learning courses – Use this knowledge to explore policy channels that can be practically applied in their countries to boost their e-Commerce adoption efforts. – These workshops were also open to other ASEAN member countries (no dedicated funding)
  • Compilation and publication of selected case studies were produced as an outcome of the workshops
    Participants from the beneficiary countries were tasked with developing case studies on how to leverage their newly enhanced knowledge to contribute to reduce existing challenges in their country and provide policy recommendations that can be advanced at the national and regional levels. – The best case studies written by training participants are compiled and featured in a publication on e-Commerce and Digital Identity for Trade and Development in South-East Asia.

In 2021

  • Organize on-line deliveries of the course E-commerce Best Practice and the course on Digital Identity for Trade and Development
  • Organization of a regional workshop to discuss and validate the policy proposals related to e-commerce and digital authentication
    Selection of participants to review and validate the policy proposals that were advanced in the case studies. The workshop will also be open to the ASEAN Secretariat and partners; as well as other interested ASEAN member countries that took part in the previous courses delivered.


  • The projections estimate that the volume of business of e-Commerce will grow up to $130 billion by 2020
  • One of the Mobile-first Nations in Asia with 70% Internet traffic
  • The government has adopted an E-Commerce road map for 2017-2019 on 8 key areas: Education, HR Development, ICT Infrastructure, Logistics, Cyber Security, Funding, Taxation, and Consumer Protection
  • The main priorities in the field of cyber security are: personal data protection, digital identity, and digital literacy regarding cyber security


  • The government has designed the Philippines e-Commerce Roadmap 2016-2020 (PECR 2016-2020)
  • Objective: 100’000 Micro, Small & Medium Enterprises participating in e-commerce
  • Priorities: Fighting cybercrime and full implementation of the e-Government scheme
  • • Main challenges: digital authentication which hampers government’s efforts to fully implement e-Government as physical documents are still required and there is a “lack of a single identification card to identify a citizen”


  • A Smart Nation: E-Commerce market is growing fast, they have high speed and good ICT infrastructure
  • The volume of business of on-line shopping was at $1.1 B in 2010, it grew to $3.5 B in 2014. It is expected that this volume will grow up to $46.3 B by 2020
  • 1 strategic national project is the development of the National Digital Identity (NDI), which will allow citizens and businesses to transact online in a convenient and secure manner

Practice on e-Commerce webinar, Trainfortrade case studies in South-East Asia, full detail and video of the session:
link to the page and video
e-commerce flyer

Case studies:

Case Study: Philippine Identification System (PhilSys) and Blockchain
Case Study: Philippines’ National Public Key Infrastructure
Case study: PhilSys Through the Looking Glass Governance Policies and Measures
Emerging e-Commerce Trends and the need to adjust Government Policies in Myanmar
Case Study: Adoption of Digital Identity to Boost Economic Growth in Malaysia
Case Study: The Right to be Forgotten in Indonesia
Case Study: Legal Frameworks on Personal Data Protection and Privacy in Cambodia
Digital Identity, Estonian example
UNCITRAL and Digital Identity
UNESCAP and Digital Identity

Related Documents

Needs Assessment Report South-East Asia

Final Report Regional Follow-up Workshop eCommerce Best practices, The Philippines
Final blended learning Report on Digital Identity for Trade and Development, in Singapore
UNCTAD_DTL_KDB_2019_2 Publication : Practices on eCommerce, TrainForTrade case studies in South-East Asia UNCTAD_DTL_KDB_2019_2_WEB

This publication provides efficient and practical proposals for governments and private sector actors in the areas of e-commerce and digital economy to set up enabling policies, exchange best practices, and improve economic and human development performance in a sustainable fashion.


This report explores in chapter one a brief history of the project. Chapter two gives an overview of some of the national strategies undertaken in South-East Asia in the implementation of a digital identity. Chapter three presents seven selected case studies prepared by the project’s participants, covering the relevant legal and policy frameworks, as well as the current status of digital ID development in Cambodia, Indonesia, Malaysia, Myanmar and the Philippines. These selected case studies provide succinct examples of good practices as well as policy recommendations for further development of a NDIF. Chapter four concludes the publication with a list of recommendations.