TrainForTrade Project in South-East Asia


Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda


Leapfrogging skills development in e-commerce in South-East Asia in the Framework of the 2030 Development Agenda

UNCTAD project in collaboration with UNCITRAL and UNESCAP  with special partners World Bank, WEF, and NGOs with a focus on Indonesia, the Philippines and Singapore.

Project Code: 1819N, Tranche 11

Next steps


  • Invitation of relevant stakeholders in “one venue”
  • Development of the training courses – DACUM for Digital Authentication, started in September 2018
  • Best Practice workshop: Semester 1, 2019
  • Digital Authentication workshop: Semester 2, 2019
  • Restitution workshop of the case studies: Semester 2, 2020
  • End of the project: December 2020

Course on Best practices



  • To increase knowledge on the practical e-commerce best practices to address the challenges outlined in the roadmap
  • To translate the international best practices in e-commerce into a national policy and to adapt them to the national and regional framework
  • To build up SMEs expertise in the field of best practices for e-commerce and to increase their participation in the digital economy


Target Population:

  • Ministries in charge of e‐commerce, Telecommunication/ICT, Trade, Revenue/ Tax/Finance authorities
  • Business wo/men involved in e-commerce
  • NGOs, banks and service providers who want to improve and develop their business in  e‐commerce



  1. Electronic commerce & e-business fundamentals
  2. e-Government
  3. Regulatory framework
  4. ICT tools
  5. Payment
  6. Logistics
  7. Marketing
  8. The way forward

Course on Digital Identity for Trade and Development

A DACUM session on Digital Identity was held on 18th and 19th September in UNCTAD’s HQ. The purpose of this exercise, called Design a Curriculum (DACUM), as part of the TrainForTrade methodology, is to conduct brainstorming with subject matter experts (World Bank, World Economic Forum, the Republic of Estonia, Rajah & Tann Singapore LLP, Access Now, University of Lausanne) in order to define the objectives and contents of the course to be developed, including the training objectives,  identify the target population, describe the value of the training to the participants and design the test for each objective and finally to sequence the course objectives and group them into modules to form the curriculum.



  • Draft policies on digital identity for trade and development
  • Identify limits of data protection and digital identity
  • Define the scope of digital identity governance
  • Evaluate risks and solutions related to digital identity for trade and development


Target Population:

  • Policy makers: Ministry of interior, Ministry of Justice, Ministry of Finance, Financial regulators, Ministry of Trade/Commerce, Ministry of ICT
  • Private sector: Chamber of commerce, Business cluster (ICT, FinTech, etc.…)  
  • The institution in charge of issuing authentications, Postal services, Financial institutions and Telecom companies



  • Fundamental Concepts of Digital Identity
  • Data Protection
  • ID Usage
  • Governance
  • ID Technology Solutions & Risks

Needs Assessment undertaken in 3 countries:


  • Presentation of the project to national stakeholders
  • Identification and meeting with local focal point(s)
  • Research of local best practices to update, improve and tailor-made the course materials
  • Pre-selection of potential participants (but not only in the capital of each country)

Philippines Department of Trade & Industry

Indonesia Ministry of Foreign Affairs

Singapore Ministry of Trade and Industry, with UNESCAP representative

Expected results

  • Organization of a regional face-to-face workshop for each of the components (e-Commerce, Digital Authentication)
  • These workshops will enable the selected participants from Indonesia, the Philippines and Singapore to : – Further elaborate on the knowledge acquired from the e-Learning courses – Use this knowledge to explore policy channels which can be practically applied in their countries to boost their e-Commerce adoption efforts. – These workshops will also be open to other ASEAN member countries (no dedicated funding)
  • Compilation and publication of selected case studies produced as an outcome of the workshops
  • Participants from the beneficiary countries will be tasked with developing case studies on how to leverage their newly enhanced knowledge to contribute to reduce existing challenges in their country and provide policy recommendations that can be advanced at national and regional level. – The best case studies written by training participants will be compiled and featured in a publication on e-Commerce and Digital Authentication Methods in South-East Asia.
  • Organization of a regional workshop to discuss and validate the policy proposals related to e-commerce and digital authentication
  • Selection of participants to review and validate the policy proposals that were advanced in the case studies
  • The workshop will also be open to the ASEAN Secretariat and partners; as well as other interested ASEAN member countries that took part in the previous courses delivered.



  • The projections estimate that the volume of business of e-Commerce will grow up to $130 billion by 2020
  • One of the Mobile-first Nations in Asia with 70% Internet traffic
  • The government has adopted an E-Commerce road map for 2017-2019 on 8 key areas: Education, HR Development, ICT Infrastructure, Logistics, Cyber Security, Funding, Taxation, and Consumer Protection
  • The main priorities in the field of cyber security are: personal data protection, digital identity, and digital literacy regarding cyber security



  • The government has designed the Philippines e-Commerce Roadmap 2016-2020 (PECR 2016-2020)
  • Objective: 100’000 Micro, Small & Medium Enterprises participating in e-commerce
  • Priorities: Fighting cybercrime and full implementation of the e-Government scheme
  • • Main challenges: digital authentication which hampers government’s efforts to fully implement e-Government as physical documents are still required and there is a “lack of a single identification card to identify a citizen”


  • A Smart Nation: E-Commerce market is growing fast, they have high speed and good ICT infrastructure
  • The volume of business of on-line shopping was at $1.1 B in 2010, it grew to $3.5 B in 2014. It is expected that this volume will grow up to $46.3 B by 2020
  • 1 strategic national project is the development of the National Digital Identity (NDI), which will allow citizens and businesses to transact online in a convenient and secure manner